Product detail

Introduction

The Product domain in Orthogramic encompasses both tangible goods and intangible services that your organization offers to deliver value to customers and stakeholders. This domain provides a holistic view of how Products are linked to Capabilities, Value Streams, and strategic goals, allowing you to manage and optimize offerings dynamically. By integrating real-time data and performance metrics, Orthogramic enables you to adapt your Products to changing market conditions and customer needs seamlessly. Explore how the Product domain helps you align your offerings with organizational strategy for sustained success.

What is a Product in Orthogramic?

In Orthogramic, a Product encompasses both tangible goods and intangible services, acting as a central element that aligns an organization’s offerings with its strategic goals. Unlike BIZBOK, which traditionally treats a Product as a distinct output of a business capability or value stream, Orthogramic integrates Products into the business architecture framework dynamically, embedding them into a network of interrelated domains. This holistic approach ensures that a Product is not only well-defined but also adaptable to changing market needs and closely connected to other strategic elements such as Capabilities, Value Streams, Policies, and Stakeholders.

In Orthogramic, Products are not isolated entities but are inherently linked to other business architecture domains through a system of attributes, elements, and sub-elements. These relationships allow organizations to track how a Product contributes to achieving strategic objectives, aligning with capabilities, and delivering value to stakeholders. For example, a Product might be directly connected to a Capability that enables its production or a Value Stream that outlines the steps involved in delivering it to customers. This interconnectedness provides a more comprehensive view of how a Product operates within the organizational ecosystem, ensuring that all aspects—from development to delivery—are in sync with the company’s strategic vision.

One of the significant differences between Orthogramic and BIZBOK is how the Product data is managed and adapted. BIZBOK often relies on static documentation, requiring manual updates to maintain relevance as a Product evolves over time. This approach can limit an organization’s ability to quickly adjust Products in response to market changes or internal strategy shifts. Orthogramic, however, uses automation and real-time analytics to keep Product data current and accurate. This means that the status, characteristics, and positioning of a Product can be updated dynamically as new data is gathered, allowing for rapid adaptation to shifting business conditions.

Orthogramic’s AI-driven capabilities extend to predictive insights around Products. The platform can analyze past trends, customer behavior, and market data to predict how a Product might perform under different conditions or how changes to a Product’s features could impact its success. These predictive insights enable organizations to be more proactive in Product management, adjusting specifications, features, or market positioning based on data-driven forecasts. In contrast, BIZBOK typically handles Product evolution in a more reactive manner, relying on periodic updates rather than continuous feedback loops, making it harder to anticipate and respond to rapid market changes.

One of the unique aspects of Orthogramic’s Product domain is the inclusion of Services as part of the Product model. Unlike BIZBOK, which often separates services into distinct categories or domains, Orthogramic treats services as integral components of the Product domain. This inclusive approach reflects the reality that many modern organizations offer a blend of goods and services, requiring a unified strategy to manage them effectively. In Orthogramic, services are modeled with the same rigor as physical products, enabling organizations to apply similar strategies, KPIs, and analytics to both. Each service can be mapped to specific Capabilities, Value Streams, and stakeholders, ensuring that service delivery is as strategically aligned and adaptable as traditional products.

In Orthogramic, the integration of Products with performance metrics is a key differentiator from BIZBOK. Performance indicators are embedded directly within each Product, allowing organizations to measure and track the success of a Product in real-time. This includes how well a Product aligns with strategic goals, its contribution to Value Streams, and the satisfaction levels of relevant Stakeholders. This real-time feedback loop is absent in traditional BIZBOK models, where Product performance is often assessed in isolated analysis sessions or reviews. Orthogramic’s approach ensures that Products are continuously evaluated and refined to meet both strategic and operational expectations.

The democratization of Product management is another area where Orthogramic diverges from BIZBOK. In BIZBOK, Product management is often a specialized task handled by business architects or product managers, relying on static frameworks and hierarchical decision-making. Orthogramic, on the other hand, empowers a wider range of roles within the organization to engage with Product data, from marketing and sales teams to operations and IT departments. This collaboration is facilitated by Orthogramic’s intuitive interface, enabling diverse perspectives to influence Product development and refinement, ensuring that the end product is not only strategically aligned but also practically viable.

Furthermore, Orthogramic’s iterative methodology for Product management contrasts with BIZBOK’s more linear approach. In Orthogramic, Products can be continuously refined through scenario modeling, A/B testing, and agile adjustments. This allows organizations to simulate changes, forecast outcomes, and implement iterations without the need for extensive documentation overhauls. In BIZBOK, making adjustments to a Product can require significant rework, as updates often involve revisiting static documents and frameworks that may not reflect the interconnected nature of modern business environments.

In summary, a Product in Orthogramic is not merely a static deliverable; it is a dynamic, data-driven asset that evolves in real-time to align with organizational goals. By including services within the Product domain, Orthogramic recognizes the complexity of modern offerings and provides a unified strategy for managing both goods and services. This comprehensive, integrated approach enables organizations to remain agile, continuously optimizing Products to meet customer expectations and strategic objectives. Unlike BIZBOK’s traditional, framework-centric view, Orthogramic’s methodology is modern, proactive, and inclusive, making Product management a core driver of business success rather than a standalone process.

Product details

Each Product Detail page provides an overview of one organization’s product, detailing its development stages, associated programs, and projects. This ensures that product development is aligned with strategic goals and market needs. It is reached from Business Architecture > Product.

Product attributes

Product feature Element

Service Features Element