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Introduction
This provides business users with a comprehensive understanding of the various Various Business Architecture Domain Attributes, Elements and Sub-Elements that define and support an organization's strategic and operational framework. By detailing key elements such as strategies, policies, capabilities, value streams, and stakeholder requirements, this guide aims to enhance your ability to align business activities with organizational goals and improve overall performance.
Key Benefits
Understanding these attributes helps business users to:
Align strategic initiatives with organizational goals.
Improve policy compliance and governance.
Enhance capability development and performance measurement.
Streamline value streams and process efficiency.
Foster stakeholder engagement and satisfaction.
Drive successful program and project implementations.
Optimize product and service offerings.
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The relationships between Business Architecture Domains
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Business Architecture domain
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Related Domain Elements
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Strategy
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Business Objective
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Capability
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Capability Component
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Capability
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Function
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Capability
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Process
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Product
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Product Feature
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Product
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Service Element
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Stakeholder
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Stakeholder Requirement
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Initiative
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Program
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Initiative
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Project
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Performance
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KPI (Key Performance Indicator)
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Information
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Information Component
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OrganisationÂ
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Organisation unit
Business Architecture Domain Attributes
Here are the Domain attributes for each Business Architecture domain added to a single table:
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Domain
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Domain Attribute
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Description
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Example
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Strategy
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Title
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The name or title of the strategy.
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Digital Transformation Strategy
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Strategy
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Description
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A detailed explanation of what the strategy entails.
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Plan to leverage digital technologies to improve operations.
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Strategy
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Purpose
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The intended purpose or function of the strategy within the organization.
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To enhance operational efficiency and customer experience.
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Strategy
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Owner
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The individual or team responsible for the strategy.
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Strategy Office, CIO
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Strategy
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Objectives
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Specific, measurable targets to achieve strategic goals.
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Increase digital adoption by 50%, Reduce operational costs by 20%
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Strategy
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Key Activities
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Critical actions necessary to implement the strategy.
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Implement new CRM system, Train employees on digital tools
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Strategy
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Resources
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Resources allocated for the strategy implementation.
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Budget, technology, personnel
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Strategy
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Timeline
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The timeline for achieving the strategy.
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2024-2026
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Strategy
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Performance Indicators
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Metrics used to measure the success of the strategy.
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Adoption rate of digital tools, cost savings
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Strategy
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Dependencies
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Other strategies, initiatives, or processes that the strategy depends on.
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IT Infrastructure, Employee Training Programs
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Strategy
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Related Strategies
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Strategies that are related or linked to this strategy.
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Customer Experience Strategy, Innovation Strategy
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Strategy
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Risks
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Potential risks associated with the strategy and its implementation.
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Resistance to change, budget overruns
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Strategy
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Improvement Opportunities
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Areas where the strategy can be enhanced or improved.
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Additional training, stakeholder engagement
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Strategy
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Strategic Alignment
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How the strategy aligns with the organization's strategic goals and objectives.
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Supports the strategic goal of enhancing operational efficiency
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Strategy
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Business Objective
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A specific, measurable goal that a company aims to achieve to support its overall strategy.
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Increasing Market Share by 10% in the next fiscal year.
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Strategy
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Parent
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A high-level policy that provides overarching principles or rules guiding business operations. It covers multiple sub-policies.
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Customer Management
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Strategy
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Child
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A specific policy that falls under a broader parent policy. It provides detailed rules and guidelines for a specific aspect of business operations.
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Customer Onboarding
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Policy
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Title
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The name or title of the policy.
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Data Privacy Policy
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Policy
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Description
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A detailed explanation of what the policy entails.
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Guidelines for handling and protecting personal data.
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Policy
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Purpose
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The intended purpose or function of the policy within the organization.
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To ensure compliance with data protection regulations.
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Policy
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Owner
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The individual or team responsible for the policy.
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Legal Department
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Policy
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Organizational Unit
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The organizational unit(s) to which the policy is linked.
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IT Department
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Policy
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Requirements
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Specific conditions or criteria to be met under the policy.
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Encrypt all personal data, limit access to authorized personnel
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Policy
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Compliance Metrics
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Measures to ensure adherence to policies.
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Number of data breaches, compliance audit results
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Policy
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Review Frequency
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How often the policy is reviewed and updated.
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Annually
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Policy
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Approvals
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Individuals or groups that must approve the policy.
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CIO, Legal Counsel
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Policy
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Related Policies
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Policies that are related or linked to this policy.
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Information Security Policy, Data Retention Policy
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Policy
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Compliance and Standards
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Regulatory requirements and standards the policy must adhere to.
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GDPR, CCPA
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Policy
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Risks
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Potential risks associated with the policy and its implementation.
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Non-compliance fines, reputational damage
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Policy
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Improvement Opportunities
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Areas where the policy can be enhanced or improved.
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Regular training on data protection for all employees
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Policy
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Strategic Alignment
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How the policy aligns with the organization's strategic goals and objectives.
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Supports the strategic goal of maintaining customer trust
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Policy
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Parent
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A high-level capability that encompasses multiple sub-capabilities or child capabilities. It represents a broad area of business functionality.
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Customer Management
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Policy
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Child
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A specific capability that falls under a broader parent capability. It represents a more granular aspect of business functionality.
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Customer Onboarding
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Capability
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Title
...
The name or title of the capability.
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Customer Relationship Management
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Capability
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Description
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A detailed explanation of what the capability entails.
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Managing interactions with current and potential customers.
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Capability
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Purpose
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The intended purpose or function of the capability within the organization.
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To streamline and enhance customer interactions.
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Capability
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Owner
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The individual or team responsible for the capability.
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Customer Service Department
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Capability
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Organizational Unit
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The organizational unit(s) to which the capability is linked.
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Sales and Marketing Department
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Capability
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Inputs
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The resources, information, or materials required for the capability to function.
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Customer data, sales leads, marketing materials
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Capability
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Outputs
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The deliverables or results produced by the capability.
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Customer satisfaction reports, sales reports
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Capability
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Processes
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The set of processes that define how the capability operates.
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Lead management, customer support
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Capability
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Performance Indicators
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Metrics used to measure the effectiveness and efficiency of the capability.
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Customer satisfaction score, sales conversion rate
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Capability
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Dependencies
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Other capabilities, processes, or systems that the capability depends on.
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Marketing automation system, CRM software
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Capability
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Related Capabilities
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Capabilities that are related or linked to this capability.
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Sales Management, Customer Support
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Capability
...
Maturity Level
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The current maturity level of the capability.
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Level 3 - Defined
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Capability
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Tools and Technologies
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Tools and technologies used to support or enable the capability.
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Salesforce CRM, Zendesk Support
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Capability
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Compliance and Standards
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Regulatory requirements and standards the capability must adhere to.
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GDPR compliance, ISO 9001 standards
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Capability
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Cost
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The financial cost associated with implementing and maintaining the capability.
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Annual budget of $200,000
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Capability
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Risks
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Potential risks associated with the capability and its operations.
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Data breaches, customer dissatisfaction
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Capability
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Improvement Opportunities
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Areas where the capability can be enhanced or improved.
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Integration with social media platforms
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Capability
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Strategic Alignment
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How the capability aligns with the organization's strategic goals and objectives.
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Supports the strategic goal of improving customer satisfaction
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Capability
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Capability Components
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A building block of organizational capabilities, representing specific skills, tools, or processes.
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Data Analytics involves using tools and techniques to analyze data and extract insights.
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Capability
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Function
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A specific area of activity within an organization that performs a particular role or set of tasks.
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Customer Support provides assistance to customers, resolves issues, and ensures satisfaction.
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Capability
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Parent
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A high-level capability that encompasses multiple sub-capabilities or child capabilities. It represents a broad area of business functionality.
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Customer Management
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Capability
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Child
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A specific capability that falls under a broader parent capability. It represents a more granular aspect of business functionality.
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Customer Onboarding
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Capability
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Processes
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A detailed process that supports a child capability. It represents a specific sequence of actions or steps required to perform the capability.
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Verify Customer Identity
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Value Streams
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Title
...
The name or title of the value stream.
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Order Fulfilment
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Value Streams
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Description
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A detailed explanation of what the value stream entails.
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End-to-end process of fulfilling customer orders.
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Value Streams
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Purpose
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The intended purpose or function of the value stream within the organization.
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To ensure timely and accurate delivery of products to customers
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Value Streams
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Owner
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The individual or team responsible for the value stream.
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Operations Department
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Value Streams
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Organizational Unit
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The organizational unit(s) to which the value stream is linked.
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Supply Chain Management
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Value Streams
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Stages
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Different phases within the value stream.
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Order receipt, order processing, shipment, delivery
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Value Streams
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Value Items
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Specific outputs or benefits generated at each stage.
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Processed orders, shipped packages, delivered products
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Value Streams
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Criteria for Each Stage
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Standards to evaluate performance at each stage.
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Processing time, shipment accuracy, delivery speed
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Value Streams
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Performance Indicators
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Metrics used to measure the effectiveness and efficiency of the value stream.
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Order cycle time, on-time delivery rate, customer satisfaction
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Value Streams
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Dependencies
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Other capabilities, processes, or systems that the value stream depends on.
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Inventory management system, logistics partners
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Value Streams
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Related Value Streams
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Value streams that are related or linked to this value stream.
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Procurement, Customer Service
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Value Streams
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Maturity Level
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The current maturity level of the value stream.
...
Level 4 - Managed
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Value Streams
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Tools and Technologies
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Tools and technologies used to support or enable the value stream.
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ERP system, shipping software
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Value Streams
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Compliance and Standards
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Regulatory requirements and standards the value stream must adhere to.
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ISO 9001, industry-specific standards
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Value Streams
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Cost
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The financial cost associated with implementing and maintaining the value stream.
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Annual operational budget of $500,000
...
Value Streams
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Risks
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Potential risks associated with the value stream and its operations.
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Supply chain disruptions, delivery delays
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Value Streams
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Improvement Opportunities
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Areas where the value stream can be enhanced or improved.
...
Automation of order processing, enhanced tracking capabilities
...
Value Streams
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Strategic Alignment
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How the value stream aligns with the organization's strategic goals and objectives.
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Supports the strategic goal of improving customer satisfaction
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Value Streams
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Parent
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A high-level capability that encompasses multiple sub-capabilities or child capabilities. It represents a broad area of business functionality.
...
Customer Management
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Value Streams
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Child
...
A specific capability that falls under a broader parent capability. It represents a more granular aspect of business functionality.
...
Customer Onboarding
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Value Streams
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Child Value Stream Stage
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A specific stage within a value stream that represents a set of activities contributing to the overall value creation.
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Order Fulfillment
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Stakeholders
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Title
...
The name or title of the stakeholder.
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Customers
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Stakeholders
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Description
...
A detailed explanation of the stakeholder group.
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Individuals or entities that purchase and use the organization's products.
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Stakeholders
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Role
...
Defined responsibilities and interests of the stakeholder.
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Provide feedback, influence product development
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Stakeholders
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Organizational Unit
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The organizational unit(s) to which the stakeholder is linked.
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Sales and Marketing
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Stakeholders
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Engagement Strategies
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Plans to communicate and interact with stakeholders.
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Regular surveys, customer support
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Stakeholders
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Interest Levels
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Degree of influence and interest each stakeholder has in organizational activities.
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High influence, high interest
...
Stakeholders
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Inputs
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Resources or information stakeholders provide to the organization.
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Feedback, purchase data
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Stakeholders
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Outputs
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Benefits or outcomes stakeholders receive from the organization.
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Products, support services
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Stakeholders
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Dependencies
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Other stakeholders, processes, or systems that the stakeholder depends on.
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Customer support team, product development
...
Stakeholders
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Related Stakeholders
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Stakeholders that are related or linked to this stakeholder.
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Suppliers, partners
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Stakeholders
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Performance Indicators
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Metrics used to measure the effectiveness of stakeholder engagement.
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Customer satisfaction score, net promoter score
...
Stakeholders
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Risks
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Potential risks associated with stakeholder engagement.
...
Negative feedback, customer churn
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Stakeholders
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Improvement Opportunities
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Areas where stakeholder engagement can be enhanced or improved.
...
Improved communication channels, personalized support
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Stakeholders
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Strategic Alignment
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How the stakeholder aligns with the organization's strategic goals and objectives.
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Supports the strategic goal of increasing customer loyalty
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Stakeholders
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Stakeholder Requirement
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A need or expectation from individuals or groups that have an interest in the organization's activities.
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User Authentication ensures secure and reliable access to systems for users.
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Initiatives
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Title
...
The name or title of the initiative.
...
Digital Transformation
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Initiatives
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Description
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A detailed explanation of what the initiative entails.
...
Implementation of digital tools and processes to enhance business operations.
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Initiatives
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Purpose
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The intended purpose or function of the initiative within the organization.
...
To improve efficiency and competitiveness through digital technology.
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Initiatives
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Owner
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The individual or team responsible for the initiative.
...
IT Department
...
Initiatives
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Organizational Unit
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The organizational unit(s) to which the initiative is linked.
...
All departments
...
Initiatives
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Goals
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Specific objectives of the initiative.
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Increase digital adoption by 50%
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Initiatives
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Progress Tracking
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Tools and methods to monitor progress towards initiative goals.
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Project management software, regular status reports
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Initiatives
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Resource Allocation
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Distribution and management of resources for initiatives.
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Budget, personnel, technology
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Initiatives
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Dependencies
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Other initiatives, processes, or systems that the initiative depends on.
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Existing IT infrastructure, staff training programs
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Initiatives
...
Related Initiatives
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Initiatives that are related or linked to this initiative.
...
IT Modernization, Process Automation
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Initiatives
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Performance Indicators
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Metrics used to measure the success and progress of the initiative.
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Percentage of digital adoption, project completion rate
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Initiatives
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Risks
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Potential risks associated with the initiative and its implementation.
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Resistance to change, budget overruns
...
Initiatives
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Improvement Opportunities
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Areas where the initiative can be enhanced or improved.
...
Increased training, stakeholder engagement
...
Initiatives
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Strategic Alignment
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How the initiative aligns with the organization's strategic goals and objectives.
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Supports the strategic goal of enhancing operational efficiency
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Initiatives
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Related strategies
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Strategies that are connected or aligned with the primary strategy, providing additional support or focus.
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Digital Transformation Strategy
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Initiatives
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Parent
...
A high-level capability that encompasses multiple sub-capabilities or child capabilities. It represents a broad area of business functionality.
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Customer Management
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Initiatives
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Child
...
A specific capability that falls under a broader parent capability. It represents a more granular aspect of business functionality.
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Customer Onboarding
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Initiatives
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Child Program
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A specific program that is part of a larger initiative, focusing on a particular set of objectives.
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Employee Wellness Program
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Products
...
Title
...
The name or title of the product.
...
CRM Software
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Products
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Description
...
A detailed explanation of what the product entails.
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Software for managing customer relationships and sales processes.
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Products
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Purpose
...
The intended purpose or function of the product within the organization.
...
To improve customer relationship management and increase sales.
...
Products
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Owner
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The individual or team responsible for the product.
...
Product Management Team
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Products
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Organizational Unit
...
The organizational unit(s) to which the product is linked.
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Sales and Marketing
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Products
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Lifecycle Management
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Strategies for managing the product from inception to retirement.
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Product development, launch, maintenance, and retirement
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Products
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Market Competitiveness
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Analysis of how the product compares with competitors.
...
Competitive pricing, feature comparison
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Products
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Customer Feedback
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Data on customer satisfaction and product performance.
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Customer satisfaction surveys, product reviews
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Products
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Dependencies
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Other products, processes, or systems that the product depends on.
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Marketing campaigns, support services
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Products
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Related Products
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Products that are related or linked to this product.
...
Sales Management Software, Marketing Automation Tools
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Products
...
Performance Indicators
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Metrics used to measure the success and performance of the product.
...
Sales revenue, customer satisfaction score
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Products
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Risks
...
Potential risks associated with the product and its lifecycle.
...
Market competition, technological changes
...
Products
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Improvement Opportunities
...
Areas where the product can be enhanced or improved.
...
Feature updates, enhanced customer support
...
Products
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Strategic Alignment
...
How the product aligns with the organization's strategic goals and objectives.
...
Supports the strategic goal of increasing market share
...
Products
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Product Feature
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A specific functionality or characteristic of a product that provides value to users.
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Mobile Payment allows customers to make payments using their mobile devices.
...
Products
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Service Element
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A component of a service offering that contributes to its overall value and effectiveness.
...
24/7 Customer Support provides round-the-clock assistance to customers.
...
Products
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Parent
...
A high-level policy that provides overarching principles or rules guiding business operations. It covers multiple sub-policies.
...
Customer Management
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Products
...
Child
...
A specific policy that falls under a broader parent policy. It provides detailed rules and guidelines for a specific aspect of business operations.
...
Customer Onboarding
...
Performance
...
Title
...
The name or title of the performance metric.
...
Customer Satisfaction Score
...
Performance
...
Description
...
A detailed explanation of what the performance metric entails.
...
Measure of customer satisfaction based on survey results.
...
Performance
...
Purpose
...
The intended purpose or function of the performance metric within the organization.
...
To gauge customer satisfaction and identify areas for improvement.
...
Performance
...
Owner
...
The individual or team responsible for the performance metric.
...
Customer Service Department
...
Performance
...
Organizational Unit
...
The organizational unit(s) to which the performance metric is linked.
...
Customer Service
...
Performance
...
Inputs
...
The resources, information, or materials required for the performance metric.
...
Customer feedback, survey data
...
Performance
...
Outputs
...
The deliverables or results produced by the performance metric.
...
Customer satisfaction reports
...
Performance
...
Performance Indicators
...
Metrics used to measure the effectiveness and efficiency of the performance metric.
...
Survey response rate, satisfaction score
...
Performance
...
Dependencies
...
Other metrics, processes, or systems that the performance metric depends on.
...
Feedback collection tools, data analysis software
...
Performance
...
Related Performance Metrics
...
Performance metrics that are related or linked to this metric.
...
Net Promoter Score, Customer Retention Rate
...
Performance
...
Maturity Level
...
The current maturity level of the performance metric.
...
Level 4 - Managed
...
Performance
...
Tools and Technologies
...
Tools and technologies used to support or enable the performance metric.
...
SurveyMonkey, data analytics software
...
Performance
...
Compliance and Standards
...
Regulatory requirements and standards the performance metric must adhere to.
...
ISO 9001, industry-specific standards
...
Performance
...
Cost
...
The financial cost associated with implementing and maintaining the performance metric.
...
Annual budget of $50,000
...
Performance
...
Risks
...
Potential risks associated with the performance metric and its operations.
...
Low response rates, inaccurate data
...
Performance
...
Improvement Opportunities
...
Areas where the performance metric can be enhanced or improved.
...
Improved survey design, better data collection methods
...
Performance
...
Strategic Alignment
...
How the performance metric aligns with the organization's strategic goals and objectives.
...
Supports the strategic goal of enhancing customer satisfaction
...
Performance
...
KPI (Key Performance Indicator)
...
A measurable value that demonstrates how effectively an organization is achieving its key business objectives.
...
Customer Satisfaction Score measures how happy customers are with a company's products and services.
...
Performance
...
Parent
...
A high-level policy that provides overarching principles or rules guiding business operations. It covers multiple sub-policies.
...
Customer Management
...
Performance
...
Child
...
A specific policy that falls under a broader parent policy. It provides detailed rules and guidelines for a specific aspect of business operations.
...
Customer Onboarding
...
Information Management
...
Title
...
The name or title of the information management element.
...
Data Dictionary
...
Information Management
...
Description
...
A detailed explanation of what the information management element entails.
...
Definitions and descriptions of data elements used within the organization.
...
Information Management
...
Purpose
...
The intended purpose or function of the information management element within the organization.
...
To ensure consistent understanding and use of data elements.
...
Information Management
...
Owner
...
The individual or team responsible for the information management element.
...
Data Management Team
...
Information Management
...
Organizational Unit
...
The organizational unit(s) to which the information management element is linked.
...
IT Department
...
Information Management
...
Inputs
...
The resources, information, or materials required for the information management element.
...
Data definitions, metadata
...
Information Management
...
Outputs
...
The deliverables or results produced by the information management element.
...
Data dictionary entries
...
Information Management
...
Processes
...
The set of processes that define how the information management element operates.
...
Data collection, data definition
...
Information Management
...
Performance Indicators
...
Metrics used to measure the effectiveness and efficiency of the information management element.
...
Accuracy of data definitions, frequency of updates
...
Information Management
...
Dependencies
...
Other elements, processes, or systems that the information management element depends on.
...
Database management system, metadata repository
...
Information Management
...
Related Information Elements
...
Information elements that are related or linked to this element.
...
Data models, information flow diagrams
...
Information Management
...
Maturity Level
...
The current maturity level of the information management element.
...
Level 3 - Defined
...
Information Management
...
Tools and Technologies
...
Tools and technologies used to support or enable the information management element.
...
Metadata management tools, data catalog software
...
Information Management
...
Compliance and Standards
...
Regulatory requirements and standards the information management element must adhere to.
...
ISO 8000, industry-specific standards
...
Information Management
...
Cost
...
The financial cost associated with implementing and maintaining the information management element.
...
Annual budget of $100,000
...
Information Management
...
Risks
...
Potential risks associated with the information management element and its operations.
...
Inconsistent data definitions, outdated information
...
Information Management
...
Improvement Opportunities
...
Areas where the information management element can be enhanced or improved.
...
Automated data dictionary updates, enhanced data governance
...
Information Management
...
Strategic Alignment
...
How the information management element aligns with the organization's strategic goals and objectives.
...
Supports the strategic goal of improving data quality
...
Information Management
...
Information Component
...
A piece of data or information used within the organization to support various processes and decision-making.
...
Customer Data includes personal details, purchase history, and preferences.
...
Organisation
...
Title
...
The name or title of the organisation.
...
ABC Corporation
...
Organisation
...
Description
...
A detailed explanation of what the organisation entails.
...
A multinational company specializing in consumer electronics.
...
Organisation
...
Structure
...
The organizational structure of the company.
...
Hierarchical, Matrix, Flat
...
Organisation
...
Mission Statement
...
The mission of the organization.
...
To provide innovative technology solutions that improve lives.
...
Organisation
...
Vision Statement
...
The vision of the organization.
...
To be the global leader in consumer electronics.
...
Organisation
...
Values
...
The core values guiding the organization.
...
Innovation, Integrity, Customer Focus
...
Organisation
...
Strategic Goals
...
Long-term goals that align with the mission and vision.
...
Expand market share, Enhance product portfolio
...
Organisation
...
Stakeholders
...
Key stakeholders of the organization.
...
Customers, Employees, Shareholders
...
Organisation
...
Governance
...
The governance framework and policies.
...
Corporate Governance Policies, Board of Directors
...
Organisation
...
Legal Structure
...
The legal structure of the organization.
...
Publicly traded company
...
Organisation
...
Geographic Presence
...
Locations and geographic reach of the organization.
...
Offices in North America, Europe, Asia
...
Organisation
...
Size
...
The size of the organization in terms of employees, revenue, etc.
...
10,000 employees, $5 billion annual revenue
...
Organisation
...
Culture
...
The culture within the organization.
...
Collaborative, Innovative, Customer-centric
...
Organisation
...
History
...
The history and milestones of the organization.
...
Founded in 1990, IPO in 2000
...
Organisation
...
Strategic Initiatives
...
Key initiatives to drive strategic goals.
...
Digital Transformation, Sustainability Programs
...
Organisation
...
Child Organisation unit
...
A sub-division within the organization that falls under a broader parent organization unit, representing a specific area of operations.
...
Marketing Department
Business Architecture Domain Elements
Here are the Sub-Elements for each Business Architecture Domain added to a single table:
...
Domain
...
Elements
...
Sub-Element
...
Description
...
Example
...
Initiative
...
Program
...
Title
...
The name or title of the program.
...
Employee Wellness Program
...
Initiative
...
Program
...
Description
...
A detailed explanation of what the program entails.
...
Initiatives to improve employee health and well-being.
...
Initiative
...
Program
...
Purpose
...
The intended purpose or function of the program within the organization.
...
To enhance employee satisfaction and productivity.
...
Initiative
...
Program
...
Owner
...
The individual or team responsible for the program.
...
HR Department
...
Initiative
...
Program
...
Organizational Unit
...
The organizational unit(s) to which the program is linked.
...
Human Resources
...
Initiative
...
Program
...
Goals
...
Specific objectives of the program.
...
Reduce employee turnover by 10%
...
Initiative
...
Program
...
Resources
...
Resources allocated for the program implementation.
...
Budget, personnel, wellness tools
...
Initiative
...
Program
...
Timeline
...
The timeline for achieving the program goals.
...
2024-2025
...
Initiative
...
Program
...
Performance Indicators
...
Metrics used to measure the success of the program.
...
Employee satisfaction score, retention rate
...
Initiative
...
Program
...
Dependencies
...
Other programs, initiatives, or processes that the program depends on.
...
Training programs, health benefits
...
Initiative
...
Program
...
Related Programs
...
Programs that are related or linked to this program.
...
Leadership Development Program
...
Initiative
...
Program
...
Risks
...
Potential risks associated with the program and its implementation.
...
Low participation, budget constraints
...
Initiative
...
Program
...
Improvement Opportunities
...
Areas where the program can be enhanced or improved.
...
Increased communication, more diverse wellness activities
...
Initiative
...
Program
...
Strategic Alignment
...
How the program aligns with the organization's strategic goals and objectives.
...
Supports the strategic goal of improving employee well-being
...
Initiative
...
Program
...
Parent Initiative
...
The parent initiative to which this program belongs.
...
Employee Engagement Initiative
...
Initiative
...
Program
...
Child Projects
...
Projects that are part of this program.
...
Health Screening Project, Fitness Program Project
...
Initiative
...
Project
...
Title
...
The name or title of the project.
...
CRM Implementation Project
...
Initiative
...
Project
...
Description
...
A detailed explanation of what the project entails.
...
Deploying a new CRM system to improve customer relationship management.
...
Initiative
...
Project
...
Purpose
...
The intended purpose or function of the project within the program.
...
To enhance customer interaction and streamline processes.
...
Initiative
...
Project
...
Owner
...
The individual or team responsible for the project.
...
IT Department
...
Initiative
...
Project
...
Organizational Unit
...
The organizational unit(s) to which the project is linked.
...
Sales and Marketing
...
Initiative
...
Project
...
Goals
...
Specific objectives of the project.
...
Implement CRM system by Q4 2024
...
Initiative
...
Project
...
Resources
...
Resources allocated for the project implementation.
...
Budget, technology, personnel
...
Initiative
...
Project
...
Timeline
...
The timeline for completing the project.
...
Jan 2024 - Dec 2024
...
Initiative
...
Project
...
Performance Indicators
...
Metrics used to measure the success of the project.
...
System uptime, user adoption rate
...
Initiative
...
Project
...
Dependencies
...
Other projects, initiatives, or processes that the project depends on.
...
Existing IT infrastructure, training programs
...
Initiative
...
Project
...
Related Projects
...
Projects that are related or linked to this project.
...
Marketing Automation Project
...
Initiative
...
Project
...
Risks
...
Potential risks associated with the project and its implementation.
...
Delays in implementation, budget overruns
...
Initiative
...
Project
...
Improvement Opportunities
...
Areas where the project can be enhanced or improved.
...
Additional training, stakeholder engagement
...
Initiative
...
Project
...
Strategic Alignment
...
How the project aligns with the organization's strategic goals and objectives.
...
Supports the strategic goal of enhancing customer relationship management
...
Initiative
...
Project
...
Parent Program
...
The parent program to which this project belongs.
...
Customer Relationship Management Program
...
Initiative
...
Project
...
Child Projects
...
Projects that are part of this project (if applicable).
...
Data Migration Project, User Training Project
...
Value Stream
...
Value Stream Stage
...
Title
...
The name or title of the value stream stage.
...
Order Processing
...
Value Stream
...
Value Stream Stage
...
Description
...
A detailed explanation of what the value stream stage entails.
...
Processing customer orders including verification and fulfillment.
...
Value Stream
...
Value Stream Stage
...
Purpose
...
The intended purpose or function of the value stream stage within the value stream.
...
To ensure accurate and efficient order processing.
...
Value Stream
...
Value Stream Stage
...
Owner
...
The individual or team responsible for the value stream stage.
...
Operations Department
...
Value Stream
...
Value Stream Stage
...
Organizational Unit
...
The organizational unit(s) to which the value stream stage is linked.
...
Supply Chain Management
...
Value Stream
...
Value Stream Stage
...
Inputs
...
The resources, information, or materials required for the value stream stage.
...
Customer orders, inventory data
...
Value Stream
...
Value Stream Stage
...
Outputs
...
The deliverables or results produced by the value stream stage.
...
Processed orders, shipping labels
...
Value Stream
...
Value Stream Stage
...
Performance Indicators
...
Metrics used to measure the effectiveness and efficiency of the value stream stage.
...
Order processing time, accuracy rate
...
Value Stream
...
Value Stream Stage
...
Dependencies
...
Other value stream stages, processes, or systems that the value stream stage depends on.
...
Inventory management system, order management system
...
Value Stream
...
Value Stream Stage
...
Risks
...
Potential risks associated with the value stream stage and its operations.
...
Delays in processing, errors in order fulfilment
...
Value Stream
...
Value Stream Stage
...
Improvement Opportunities
...
Areas where the value stream stage can be enhanced or improved.
...
Automation, improved training
...
Value Stream
...
Value Stream Stage
...
Strategic Alignment
...
How the value stream stage aligns with the organization's strategic goals and objectives.
...
Supports the strategic goal of efficient order fulfilment
...
Value Stream
...
Value Stream Stage
...
Enabling Capability
...
The capability that enables this value stream stage.
...
Inventory Management Capability
...
Organisation
...
Organisation Unit
...
Title
...
The name or title of the organizational unit.
...
Sales Department
...
Organisation
...
Organisation Unit
...
Description
...
A detailed explanation of what the organizational unit entails.
...
Manages all sales activities and customer relationships.
...
Organisation
...
Organisation Unit
...
Purpose
...
The intended purpose or function of the organizational unit within the organization.
...
To drive revenue growth through effective sales strategies.
...
Organisation
...
Organisation Unit
...
Owner
...
The individual or team responsible for the organizational unit.
...
Sales Director
...
Organisation
...
Organisation Unit
...
Parent Unit
...
The parent organizational unit to which this unit reports.
...
Marketing Division
...
Organisation
...
Organisation Unit
...
Child Units
...
Sub-units that report to this organizational unit.
...
Regional Sales Teams, Sales Support
...
Organisation
...
Organisation Unit
...
Roles
...
Specific roles within the organizational unit.
...
Sales Manager, Sales Representative
...
Organisation
...
Organisation Unit
...
Processes
...
Key processes carried out by the organizational unit.
...
Lead generation, sales reporting
...
Organisation
...
Organisation Unit
...
Performance Indicators
...
Metrics used to measure the effectiveness and efficiency of the organizational unit.
...
Sales targets, customer acquisition rate
...
Organisation
...
Organisation Unit
...
Dependencies
...
Other units, processes, or systems that the organizational unit depends on.
...
Marketing department, CRM system
...
Organisation
...
Organisation Unit
...
Related Units
...
Organizational units that are related or linked to this unit.
...
Customer Service, Marketing
...
Organisation
...
Organisation Unit
...
Risks
...
Potential risks associated with the organizational unit and its operations.
...
Sales shortfalls, high turnover
...
Organisation
...
Organisation Unit
...
Improvement Opportunities
...
Areas where the organizational unit can be enhanced or improved.
...
Enhanced training, better incentives
...
Organisation
...
Organisation Unit
...
Strategic Alignment
...
How the organizational unit aligns with the organization's strategic goals and objectives.
...
Supports the strategic goal of revenue growth
...
Capability
...
Process
...
Title
...
The name or title of the process.
...
Lead Generation
...
Capability
...
Process
...
Description
...
A detailed explanation of what the process entails.
...
Identifying and acquiring potential customers.
...
Capability
...
Process
...
Purpose
...
The intended purpose or function of the process within the capability.
...
To generate new business opportunities.
...
Capability
...
Process
...
Owner
...
The individual or team responsible for the process.
...
Marketing Department
...
Capability
...
Process
...
Steps
...
Specific steps involved in the process.
...
Identify target audience, outreach, follow-up
...
Capability
...
Process
...
Inputs
...
The resources, information, or materials required for the process.
...
Customer data, marketing materials
...
Capability
...
Process
...
Outputs
...
The deliverables or results produced by the process.
...
Qualified leads, contact lists
...
Capability
...
Process
...
Performance Indicators
...
Metrics used to measure the effectiveness and efficiency of the process.
...
Number of leads generated, conversion rate
...
Capability
...
Process
...
Dependencies
...
Other processes, capabilities, or systems that the process depends on.
...
CRM system, email marketing tool
...
Capability
...
Process
...
Related Processes
...
Processes that are related or linked to this process.
...
Lead Nurturing, Sales Follow-up
...
Capability
...
Process
...
Risks
...
Potential risks associated with the process and its operations.
...
Low response rates, data inaccuracies
...
Capability
...
Process
...
Improvement Opportunities
...
Areas where the process can be enhanced or improved.
...
Better targeting, automated outreach
...
Capability
...
Process
...
Strategic Alignment
...
How the process aligns with the organization's strategic goals and objectives.
...
Supports the strategic goal of increasing customer acquisition
...
Capability
...
Process
...
Enables Capability
...
The capability that this process enables.
...
Sales Capability
...
Performance
...
KPIs
...
Title
...
The name or title of the KPI.
...
Customer Satisfaction Score
...
Performance
...
KPIs
...
Description
...
A detailed explanation of what the KPI entails.
...
Measure of customer satisfaction based on survey results.
...
Performance
...
KPIs
...
Purpose
...
The intended purpose or function of the KPI within the performance measurement framework.
...
To gauge customer satisfaction and identify areas for improvement.
...
Performance
...
KPIs
...
Owner
...
The individual or team responsible for the KPI.
...
Customer Service Department
...
Performance
...
KPIs
...
Measurement Method
...
How the KPI is measured.
...
Customer surveys, feedback forms
...
Performance
...
KPIs
...
Targets
...
Specific targets or benchmarks for the KPI.
...
Achieve a satisfaction score of 8/10
...
Performance
...
KPIs
...
Frequency
...
How often the KPI is measured and reported.
...
Quarterly
...
Performance
...
KPIs
...
Data Source
...
The source of data for the KPI measurement.
...
Customer feedback system
...
Performance
...
KPIs
...
Related KPIs
...
KPIs that are related or linked to this KPI.
...
Net Promoter Score, Customer Retention Rate
...
Performance
...
KPIs
...
Dependencies
...
Other KPIs, processes, or systems that the KPI depends on.
...
Customer support performance, product quality
...
Performance
...
KPIs
...
Risks
...
Potential risks associated with the KPI measurement and its interpretation.
...
Low response rates, biased feedback
...
Performance
...
KPIs
...
Improvement Opportunities
...
Areas where the KPI measurement can be enhanced or improved.
...
Improved survey design, better data collection methods
...
Performance
...
KPIs
...
Strategic Alignment
...
How the KPI aligns with the organization's strategic goals and objectives.
...
Supports the strategic goal of enhancing customer satisfaction
...
Strategy
...
Business Objectives
...
Title
...
The name or title of the business objective.
...
Increase Market Share
...
Strategy
...
Business Objectives
...
Description
...
A detailed explanation of what the business objective entails.
...
Strategies and actions aimed at increasing the company’s market presence and customer base.
...
Strategy
...
Business Objectives
...
Purpose
...
The intended purpose or function of the business objective.
...
To achieve a higher market penetration and boost sales.
...
Strategy
...
Business Objectives
...
Owner
...
The individual or team responsible for the business objective.
...
Marketing Department
...
Strategy
...
Business Objectives
...
Organizational Unit
...
The organizational unit(s) to which the business objective is aligned.
...
Sales and Marketing
...
Strategy
...
Business Objectives
...
Metrics
...
The measurable indicators used to assess the success of the objective.
...
Market Share Percentage, Sales Growth Rate
...
Strategy
...
Business Objectives
...
Timeline
...
The timeframe within which the business objective should be achieved.
...
Q1 2024 - Q4 2024
...
Strategy
...
Business Objectives
...
Stakeholders
...
The stakeholders involved or affected by the business objective.
...
Customers, Sales Team, Investors
...
Strategy
...
Functions
...
Title
...
The name or title of the function.
...
Customer Support
...
Capability
...
Functions
...
Description
...
A detailed explanation of what the function involves.
...
Providing assistance and support to customers regarding products and services.
...
Capability
...
Functions
...
Purpose
...
The intended purpose or function of the activity.
...
To ensure customer satisfaction and resolve issues.
...
Capability
...
Functions
...
Owner
...
The individual or team responsible for the function.
...
Customer Service Department
...
Capability
...
Functions
...
Organizational Unit
...
The organizational unit(s) where the function resides.
...
Customer Relations
...
Capability
...
Functions
...
Inputs
...
The inputs required to perform the function.
...
Customer Queries, Support Tickets
...
Capability
...
Functions
...
Outputs
...
The outputs or deliverables produced by the function.
...
Resolved Issues, Customer Feedback Reports
...
Capability
...
Functions
...
Processes
...
The processes involved in the function.
...
Issue Resolution Process, Feedback Collection Process
...
Information
...
Information Components
...
Title
...
The name or title of the information component.
...
Customer Data
...
Information
...
Information Components
...
Description
...
A detailed explanation of the information component.
...
Information related to customers including personal details, purchase history, and preferences.
...
Information
...
Information Components
...
Purpose
...
The intended use or function of the information component.
...
To personalize customer interactions and improve service quality.
...
Information
...
Information Components
...
Owner
...
The individual or team responsible for managing the information.
...
Data Management Team
...
Information
...
Information Components
...
Organizational Unit
...
The organizational unit(s) using the information component.
...
Sales and Marketing, Customer Service
...
Information
...
Information Components
...
Data Sources
...
The sources from which the information is collected.
...
CRM System, Online Forms
...
Information
...
Information Components
...
Data Quality
...
The quality measures and standards for the information component.
...
Accuracy, Completeness, Consistency
...
Information
...
Information Components
...
Security
...
The security measures applied to protect the information.
...
Encryption, Access Controls
...
Product
...
Product Features
...
Title
...
The name or title of the product feature.
...
Mobile Payment
...
Product
...
Product Features
...
Description
...
A detailed explanation of what the product feature entails.
...
Allowing customers to make payments using their mobile devices.
...
Product
...
Product Features
...
Purpose
...
The intended purpose or benefit of the product feature.
...
To provide convenience and enhance user experience.
...
Product
...
Product Features
...
Owner
...
The individual or team responsible for the product feature.
...
Product Development Team
...
Product
...
Product Features
...
Organizational Unit
...
The organizational unit(s) involved in the product feature.
...
Technology, Finance
...
Product
...
Product Features
...
User Stories
...
The user stories or use cases related to the product feature.
...
As a customer, I want to pay using my smartphone so that I can avoid carrying cash.
...
Product
...
Product Features
...
Technical Specifications
...
The technical details and requirements of the product feature.
...
Compatibility with major mobile platforms, Secure Payment Gateway Integration
...
Product
...
Product Features
...
Release Plan
...
The plan for releasing the product feature.
...
Beta Release in Q3 2024, Full Release in Q4 2024
...
Product
...
Service Elements
...
Title
...
The name or title of the service element.
...
24/7 Customer Support
...
Product
...
Service Elements
...
Description
...
A detailed explanation of what the service element entails.
...
Round-the-clock support services available to customers via multiple channels.
...
Product
...
Service Elements
...
Purpose
...
The intended purpose or benefit of the service element.
...
To provide continuous support and enhance customer satisfaction.
...
Product
...
Service Elements
...
Owner
...
The individual or team responsible for the service element.
...
Customer Service Department
...
Product
...
Service Elements
...
Organizational Unit
...
The organizational unit(s) involved in the service element.
...
Customer Relations, IT Support
...
Product
...
Service Elements
...
Service Level Agreements
...
The SLAs associated with the service element.
...
Response Time within 30 minutes, Resolution Time within 24 hours
...
Product
...
Service Elements
...
Channels
...
The channels through which the service is provided.
...
Phone, Email, Live Chat
...
Product
...
Service Elements
...
Customer Feedback
...
The methods for collecting and analyzing customer feedback.
...
Customer Satisfaction Surveys, Feedback Forms
...
Capability
...
Capability Components
...
Title
...
The name or title of the capability component.
...
Data Analytics
...
Capability
...
Capability Components
...
Description
...
A detailed explanation of what the capability component involves.
...
Tools and processes for analyzing data to extract insights.
...
Capability
...
Capability Components
...
Purpose
...
The intended purpose or benefit of the capability component.
...
To support data-driven decision making.
...
Capability
...
Capability Components
...
Owner
...
The individual or team responsible for the capability component.
...
Data Science Team
...
Capability
...
Capability Components
...
Organizational Unit
...
The organizational unit(s) utilizing the capability component.
...
Business Intelligence, Marketing
...
Capability
...
Capability Components
...
Technologies
...
The technologies and tools used for the capability component.
...
Data Warehouses, Analytics Platforms
...
Capability
...
Capability Components
...
Processes
...
The processes involved in the capability component.
...
Data Collection, Data Processing, Data Visualization
...
Capability
...
Capability Components
...
Skills
...
The skills and competencies required for the capability component.
...
Data Analysis, Statistical Modeling, Machine Learning
...
Stakeholder
...
Stakeholder Requirements
...
Title
...
The name or title of the stakeholder requirement.
...
User Authentication
...
Stakeholder
...
Stakeholder Requirements
...
Description
...
A detailed explanation of the stakeholder requirement.
...
Requirement for secure and reliable authentication mechanisms for users.
...
Stakeholder
...
Stakeholder Requirements
...
Purpose
...
The intended purpose or benefit of the stakeholder requirement.
...
To ensure security and protect user data.
...
Stakeholder
...
Stakeholder Requirements
...
Owner
...
The individual or team responsible for fulfilling the requirement.
...
Security Team
...
Stakeholder
...
Stakeholder Requirements
...
Organizational Unit
...
The organizational unit(s) impacted by the requirement.
...
IT, User Experience
...
Stakeholder
...
Stakeholder Requirements
...
Acceptance Criteria
...
The criteria for accepting the stakeholder requirement.
...
Successful login without security breaches, Multi-Factor Authentication enabled
...
Stakeholder
...
Stakeholder Requirements
...
Dependencies
...
The dependencies related to the stakeholder requirement.
...
Integration with existing security infrastructure, User Training
...
Stakeholder
...
Stakeholder Requirements
...
Regulatory Compliance
...
The regulatory requirements associated with the stakeholder requirement.
...
, Attributes, Elements and Sub-Elements
In Orthogramic, the relationship between Domains, Attributes, Elements, and Sub-Elements is structured to provide a clear and organized view of your business architecture. This hierarchy enables a comprehensive breakdown of capabilities and facilitates a detailed analysis, allowing for a precise alignment of strategies, processes, and objectives.
Domains
Domains represent the highest level of classification within the business architecture framework. Each Domain encompasses a specific area of the business, such as Strategy, Capabilities, Value Streams, Policy, Organization, Information, or Performance. Domains serve as containers for all relevant information and activities related to that aspect of the business. They are the foundational pillars that organize and categorize the business’s critical components.
Attributes
Attributes provide context and additional descriptive information within a Domain. These characteristics help to define and distinguish one Element from another. For example, in a Capability Domain, Attributes may include the complexity level, strategic importance, associated stakeholders, and resource requirements. Attributes ensure that each Element has a unique identity and purpose, adding depth to the analysis.
Elements
Elements are the core building blocks within a Domain. Each Element represents a specific aspect, capability, or component of the business. In a Capability Domain, for example, an Element might be a unique business capability such as "Customer Relationship Management" or "Supply Chain Optimization." Elements are tangible and actionable, allowing users to drill down into specific areas of the business.
Sub-Elements
Sub-Elements are detailed components that belong to an Element. They provide a deeper layer of granularity, outlining the specific processes, procedures, or sub-capabilities that support the Element. For instance, within the "Customer Relationship Management" Element, Sub-Elements might include "Customer Data Management," "Customer Interaction Tracking," and "Customer Feedback Analysis." Sub-Elements help to further refine the focus, identifying the precise activities that contribute to the performance of an Element.
How They Interrelate
The hierarchy from Domain to Sub-Element ensures a structured flow of information, allowing each layer to build upon the previous one. Domains set the broad context, Attributes provide specificity, Elements deliver actionable focus, and Sub-Elements offer detailed guidance. This relationship facilitates a seamless navigation from the high-level strategic view to the operational details, supporting better decision-making, analysis, and alignment with business goals.
Key Benefits of the Attribute/Element model
Understanding these attributes and Elements/Sub-Elements helps business users to:
Align strategic initiatives with organizational goals.
Improve policy compliance and governance.
Enhance capability development and performance measurement.
Streamline value streams and process efficiency.
Foster stakeholder engagement and satisfaction.
Drive successful program and project implementations.
Optimize product and service offerings.
Relationships between Business Architecture Domains and their Elements
Some Domains contain multiple Elements and their Sub-Elements, while others like Policy only contain Attributes.
Domain | Domain Elements |
Strategy | Business Objective |
Capability |
|
Product |
|
Stakeholder | Stakeholder Requirement |
Initiative |
|
Performance | KPI (Key Performance Indicator) |
Information | Information Component |
Organisation | Organisation unit |