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Introduction

Each Product Detail page provides an overview of one organization’s product, detailing its development stages, associated programs, and projects. This ensures that product development is aligned with strategic goals and market needs. It is reached from Business Architecture > Product.

Page description

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Product attributes

Domain

Attribute

Description

Example

Products

Title

The name or title of the product.

CRM Software

Products

Description

A detailed explanation of what the product entails.

Software for managing customer relationships and sales processes.

Products

Purpose

The intended purpose or function of the product within the organization.

To improve customer relationship management and increase sales.

Products

Owner

The individual or team responsible for the product.

Product Management Team

Products

Organizational Unit

The organizational unit(s) to which the product is linked.

Sales and Marketing

Products

Lifecycle Management

Strategies for managing the product from inception to retirement.

Product development, launch, maintenance, and retirement

Products

Market Competitiveness

Analysis of how the product compares with competitors.

Competitive pricing, feature comparison

Products

Customer Feedback

Data on customer satisfaction and product performance.

Customer satisfaction surveys, product reviews

Products

Dependencies

Other products, processes, or systems that the product depends on.

Marketing campaigns, support services

Products

Related Products

Products that are related or linked to this product.

Sales Management Software, Marketing Automation Tools

Products

Performance Indicators

Metrics used to measure the success and performance of the product.

Sales revenue, customer satisfaction score

Products

Risks

Potential risks associated with the product and its lifecycle.

Market competition, technological changes

Products

Improvement Opportunities

Areas where the product can be enhanced or improved.

Feature updates, enhanced customer support

Products

Strategic Alignment

How the product aligns with the organization's strategic goals and objectives.

Supports the strategic goal of increasing market share

Products

Product Feature

A specific functionality or characteristic of a product that provides value to users.

Mobile Payment allows customers to make payments using their mobile devices.

Products

Service

A component of a service offering that contributes to its overall value and effectiveness.

24/7 Customer Support provides round-the-clock assistance to customers.

Products

Parent

A high-level policy that provides overarching principles or rules guiding business operations. It covers multiple sub-policies.

Customer Management

Products

Child

A specific policy that falls under a broader parent policy. It provides detailed rules and guidelines for a specific aspect of business operations.

Customer Onboarding

Product feature Element

Element

Sub-Element

Description

Example

Product Features

Title

The name or title of the product feature.

Mobile Payment

Product Features

Description

A detailed explanation of what the product feature entails.

Allowing customers to make payments using their mobile devices.

Product Features

Purpose

The intended purpose or benefit of the product feature.

To provide convenience and enhance user experience.

Product Features

Owner

The individual or team responsible for the product feature.

Product Development Team

Product Features

Organizational Unit

The organizational unit(s) involved in the product feature.

Technology, Finance

Product Features

User Stories

The user stories or use cases related to the product feature.

As a customer, I want to pay using my smartphone so that I can avoid carrying cash.

Product Features

Technical Specifications

The technical details and requirements of the product feature.

Compatibility with major mobile platforms, Secure Payment Gateway Integration

Product Features

Release Plan

The plan for releasing the product feature.

Beta Release in Q3 2024, Full Release in Q4 2024

Service Features Element

Element

Sub-Element

Description

Example

Service Features

Title

The name or title of the service element.

24/7 Customer Support

Service Features

Description

A detailed explanation of what the service element entails.

Round-the-clock support services available to customers via multiple channels.

Service Features

Purpose

The intended purpose or benefit of the service element.

To provide continuous support and enhance customer satisfaction.

Service Features

Owner

The individual or team responsible for the service element.

Customer Service Department

Service Features

Organizational Unit

The organizational unit(s) involved in the service element.

Customer Relations, IT Support

Service Features

Service Level Agreements

The SLAs associated with the service element.

Response Time within 30 minutes, Resolution Time within 24 hours

Service Features

Channels

The channels through which the service is provided.

Phone, Email, Live Chat

Service Features

Customer Feedback

The methods for collecting and analyzing customer feedback.

Customer Satisfaction Surveys, Feedback Forms

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