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Introduction

Each Capability Detail page delves into the specific functional and technical capabilities of the organization. It highlights key strengths and identifies opportunities for improvement. It is reached within Orthogramic from Business Architecture > Capability.

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Relationship of Domain, Attributes, Elements and Sub-Elements

To understand the Relationship of Domain, Attributes, Elements and Sub-Elements, see: https://orthogramic.atlassian.net/wiki/spaces/OUG/pages/55246856/Business+Architecture+Domain+Attributes+Elements#The-relationships-between-Business-Architecture-Domains%2C-Attributes%2C-Elements-and-Sub-Elements

Capability attributes

Domain

Attribute

Description

Example

Capability

Title

The name or title of the capability.

Customer Relationship Management

Capability

Description

A detailed explanation of what the capability entails.

Managing interactions with current and potential customers.

Capability

Purpose

The intended purpose or function of the capability within the organization.

To streamline and enhance customer interactions.

Capability

Owner

The individual or team responsible for the capability.

Customer Service Department

Capability

Organizational Unit

The organizational unit(s) to which the capability is linked.

Sales and Marketing Department

Capability

Inputs

The resources, information, or materials required for the capability to function.

Customer data, sales leads, marketing materials

Capability

Outputs

The deliverables or results produced by the capability.

Customer satisfaction reports, sales reports

Capability

Processes

The set of processes that define how the capability operates.

Lead management, customer support

Capability

Performance Indicators

Metrics used to measure the effectiveness and efficiency of the capability.

Customer satisfaction score, sales conversion rate

Capability

Dependencies

Other capabilities, processes, or systems that the capability depends on.

Marketing automation system, CRM software

Capability

Related Capabilities

Capabilities that are related or linked to this capability.

Sales Management, Customer Support

Capability

Maturity Level

The current maturity level of the capability.

Level 3 - Defined

Capability

Tools and Technologies

Tools and technologies used to support or enable the capability.

Salesforce CRM, Zendesk Support

Capability

Compliance and Standards

Regulatory requirements and standards the capability must adhere to.

GDPR compliance, ISO 9001 standards

Capability

Cost

The financial cost associated with implementing and maintaining the capability.

Annual budget of $200,000

Capability

Risks

Potential risks associated with the capability and its operations.

Data breaches, customer dissatisfaction

Capability

Improvement Opportunities

Areas where the capability can be enhanced or improved.

Integration with social media platforms

Capability

Strategic Alignment

How the capability aligns with the organization's strategic goals and objectives.

Supports the strategic goal of improving customer satisfaction

Capability

Capability Component

A building block of organizational capabilities, representing specific skills, tools, or processes.

Data Analytics involves using tools and techniques to analyze data and extract insights.

Capability

Function

A specific area of activity within an organization that performs a particular role or set of tasks.

Customer Support provides assistance to customers, resolves issues, and ensures satisfaction.

Capability

Parent

A high-level capability that encompasses multiple sub-capabilities or child capabilities. It represents a broad area of business functionality.

Customer Management

Capability

Child

A specific capability that falls under a broader parent capability. It represents a more granular aspect of business functionality.

Customer Onboarding

Capability

Child Process

A detailed process that supports a child capability. It represents a specific sequence of actions or steps required to perform the capability.

Verify Customer Identity

Capability Function Element and Sub-Elements

Element

Sub-Element

Description

Example

Functions

Title

The name or title of the function.

Customer Support

Functions

Description

A detailed explanation of what the function involves.

Providing assistance and support to customers regarding products and services.

Functions

Purpose

The intended purpose or function of the activity.

To ensure customer satisfaction and resolve issues.

Functions

Owner

The individual or team responsible for the function.

Customer Service Department

Functions

Organizational Unit

The organizational unit(s) where the function resides.

Customer Relations

Functions

Inputs

The inputs required to perform the function.

Customer Queries, Support Tickets

Functions

Outputs

The outputs or deliverables produced by the function.

Resolved Issues, Customer Feedback Reports

Functions

Processes

The processes involved in the function.

Issue Resolution Process, Feedback Collection Process

Capability Components Element and Sub-Elements

Element

Sub-Element

Description

Example

Capability Components

Title

The name or title of the capability component.

Data Analytics

Capability Components

Description

A detailed explanation of what the capability component involves.

Tools and processes for analyzing data to extract insights.

Capability Components

Purpose

The intended purpose or benefit of the capability component.

To support data-driven decision making.

Capability Components

Owner

The individual or team responsible for the capability component.

Data Science Team

Capability Components

Organizational Unit

The organizational unit(s) utilizing the capability component.

Business Intelligence, Marketing

Capability Components

Technologies

The technologies and tools used for the capability component.

Data Warehouses, Analytics Platforms

Capability Components

Processes

The processes involved in the capability component.

Data Collection, Data Processing, Data Visualization

Capability Components

Skills

The skills and competencies required for the capability component.

Data Analysis, Statistical Modeling, Machine Learning

Capability Process Element and Sub-Elements

Element

Sub-Element

Description

Example

Process

Title

The name or title of the process.

Lead Generation

Process

Description

A detailed explanation of what the process entails.

Identifying and acquiring potential customers.

Process

Purpose

The intended purpose or function of the process within the capability.

To generate new business opportunities.

Process

Owner

The individual or team responsible for the process.

Marketing Department

Process

Steps

Specific steps involved in the process.

Identify target audience, outreach, follow-up

Process

Inputs

The resources, information, or materials required for the process.

Customer data, marketing materials

Process

Outputs

The deliverables or results produced by the process.

Qualified leads, contact lists

Process

Performance Indicators

Metrics used to measure the effectiveness and efficiency of the process.

Number of leads generated, conversion rate

Process

Dependencies

Other processes, capabilities, or systems that the process depends on.

CRM system, email marketing tool

Process

Related Processes

Processes that are related or linked to this process.

Lead Nurturing, Sales Follow-up

Process

Risks

Potential risks associated with the process and its operations.

Low response rates, data inaccuracies

Process

Improvement Opportunities

Areas where the process can be enhanced or improved.

Better targeting, automated outreach

Process

Strategic Alignment

How the process aligns with the organization's strategic goals and objectives.

Supports the strategic goal of increasing customer acquisition

Process

Enables Capability

The capability that this process enables.

Sales Capability

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