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Introduction
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What is a Product in Orthogramic?
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In summary, a Product in Orthogramic is not merely a static deliverable; it is a dynamic, data-driven asset that evolves in real-time to align with organizational goals. By including services within the Product domain, Orthogramic recognizes the complexity of modern offerings and provides a unified strategy for managing both goods and services. This comprehensive, integrated approach enables organizations to remain agile, continuously optimizing Products to meet customer expectations and strategic objectives. Unlike BIZBOK’s traditional, framework-centric view, Orthogramic’s methodology is modern, proactive, and inclusive, making Product management a core driver of business success rather than a standalone process.
Product details
Each Product Detail page provides an overview of one organization’s product, detailing its development stages, associated programs, and projects. This ensures that product development is aligned with strategic goals and market needs. It is reached from Business Architecture > Product.
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Product attributes
Domain | Attribute | Description | Example |
Products | Title | The name or title of the product. | CRM Software |
Products | Description | A detailed explanation of what the product entails. | Software for managing customer relationships and sales processes. |
Products | Purpose | The intended purpose or function of the product within the organization. | To improve customer relationship management and increase sales. |
Products | Owner | The individual or team responsible for the product. | Product Management Team |
Products | Organizational Unit | The organizational unit(s) to which the product is linked. | Sales and Marketing |
Products | Lifecycle Management | Strategies for managing the product from inception to retirement. | Product development, launch, maintenance, and retirement |
Products | Market Competitiveness | Analysis of how the product compares with competitors. | Competitive pricing, feature comparison |
Products | Customer Feedback | Data on customer satisfaction and product performance. | Customer satisfaction surveys, product reviews |
Products | Dependencies | Other products, processes, or systems that the product depends on. | Marketing campaigns, support services |
Products | Related Products | Products that are related or linked to this product. | Sales Management Software, Marketing Automation Tools |
Products | Performance Indicators | Metrics used to measure the success and performance of the product. | Sales revenue, customer satisfaction score |
Products | Risks | Potential risks associated with the product and its lifecycle. | Market competition, technological changes |
Products | Improvement Opportunities | Areas where the product can be enhanced or improved. | Feature updates, enhanced customer support |
Products | Strategic Alignment | How the product aligns with the organization's strategic goals and objectives. | Supports the strategic goal of increasing market share |
Products | Product Feature | A specific functionality or characteristic of a product that provides value to users. | Mobile Payment allows customers to make payments using their mobile devices. |
Products | Service | A component of a service offering that contributes to its overall value and effectiveness. | 24/7 Customer Support provides round-the-clock assistance to customers. |
Products | Parent | A high-level policy that provides overarching principles or rules guiding business operations. It covers multiple sub-policies. | Customer Management |
Products | Child | A specific policy that falls under a broader parent policy. It provides detailed rules and guidelines for a specific aspect of business operations. | Customer Onboarding |
Product feature Element
Element | Sub-Element | Description | Example |
Product Features | Title | The name or title of the product feature. | Mobile Payment |
Product Features | Description | A detailed explanation of what the product feature entails. | Allowing customers to make payments using their mobile devices. |
Product Features | Purpose | The intended purpose or benefit of the product feature. | To provide convenience and enhance user experience. |
Product Features | Owner | The individual or team responsible for the product feature. | Product Development Team |
Product Features | Organizational Unit | The organizational unit(s) involved in the product feature. | Technology, Finance |
Product Features | User Stories | The user stories or use cases related to the product feature. | As a customer, I want to pay using my smartphone so that I can avoid carrying cash. |
Product Features | Technical Specifications | The technical details and requirements of the product feature. | Compatibility with major mobile platforms, Secure Payment Gateway Integration |
Product Features | Release Plan | The plan for releasing the product feature. | Beta Release in Q3 2024, Full Release in Q4 2024 |
Service Features Element
Element | Sub-Element | Description | Example |
Service Features | Title | The name or title of the service element. | 24/7 Customer Support |
Service Features | Description | A detailed explanation of what the service element entails. | Round-the-clock support services available to customers via multiple channels. |
Service Features | Purpose | The intended purpose or benefit of the service element. | To provide continuous support and enhance customer satisfaction. |
Service Features | Owner | The individual or team responsible for the service element. | Customer Service Department |
Service Features | Organizational Unit | The organizational unit(s) involved in the service element. | Customer Relations, IT Support |
Service Features | Service Level Agreements | The SLAs associated with the service element. | Response Time within 30 minutes, Resolution Time within 24 hours |
Service Features | Channels | The channels through which the service is provided. | Phone, Email, Live Chat |
Service Features | Customer Feedback | The methods for collecting and analyzing customer feedback. | Customer Satisfaction Surveys, Feedback Forms |