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Product attributes
Domain | Attribute | Description | Example |
Products | Title | The name or title of the product. | CRM Software |
Products | Description | A detailed explanation of what the product entails. | Software for managing customer relationships and sales processes. |
Products | Purpose | The intended purpose or function of the product within the organization. | To improve customer relationship management and increase sales. |
Products | Owner | The individual or team responsible for the product. | Product Management Team |
Products | Organizational Unit | The organizational unit(s) to which the product is linked. | Sales and Marketing |
Products | Lifecycle Management | Strategies for managing the product from inception to retirement. | Product development, launch, maintenance, and retirement |
Products | Market Competitiveness | Analysis of how the product compares with competitors. | Competitive pricing, feature comparison |
Products | Customer Feedback | Data on customer satisfaction and product performance. | Customer satisfaction surveys, product reviews |
Products | Dependencies | Other products, processes, or systems that the product depends on. | Marketing campaigns, support services |
Products | Related Products | Products that are related or linked to this product. | Sales Management Software, Marketing Automation Tools |
Products | Performance Indicators | Metrics used to measure the success and performance of the product. | Sales revenue, customer satisfaction score |
Products | Risks | Potential risks associated with the product and its lifecycle. | Market competition, technological changes |
Products | Improvement Opportunities | Areas where the product can be enhanced or improved. | Feature updates, enhanced customer support |
Products | Strategic Alignment | How the product aligns with the organization's strategic goals and objectives. | Supports the strategic goal of increasing market share |
Products | Product Feature | A specific functionality or characteristic of a product that provides value to users. | Mobile Payment allows customers to make payments using their mobile devices. |
Products | Service Element | A component of a service offering that contributes to its overall value and effectiveness. | 24/7 Customer Support provides round-the-clock assistance to customers. |
Products | Parent | A high-level policy that provides overarching principles or rules guiding business operations. It covers multiple sub-policies. | Customer Management |
Products | Child | A specific policy that falls under a broader parent policy. It provides detailed rules and guidelines for a specific aspect of business operations. | Customer Onboarding |
Product feature
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Element
DomainElementAttribute | Sub-Element | Description | Example |
Product Features | Title | The name or title of the product feature. | Mobile Payment |
Product Features | Description | A detailed explanation of what the product feature entails. | Allowing customers to make payments using their mobile devices. |
Product Features | Purpose | The intended purpose or benefit of the product feature. | To provide convenience and enhance user experience. |
Product Features | Owner | The individual or team responsible for the product feature. | Product Development Team |
Product Features | Organizational Unit | The organizational unit(s) involved in the product feature. | Technology, Finance |
Product Features | User Stories | The user stories or use cases related to the product feature. | As a customer, I want to pay using my smartphone so that I can avoid carrying cash. |
Product Features | Technical Specifications | The technical details and requirements of the product feature. | Compatibility with major mobile platforms, Secure Payment Gateway Integration |
Product Features | Release Plan | The plan for releasing the product feature. | Beta Release in Q3 2024, Full Release in Q4 2024 |
Product
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Domain
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Service Element
Element | Sub-Element | Description | Example |
Service Elements | Title | The name or title of the service element. | 24/7 Customer Support |
Service Elements | Description | A detailed explanation of what the service element entails. | Round-the-clock support services available to customers via multiple channels. |
Service Elements | Purpose | The intended purpose or benefit of the service element. | To provide continuous support and enhance customer satisfaction. |
Service Elements | Owner | The individual or team responsible for the service element. | Customer Service Department |
Service Elements | Organizational Unit | The organizational unit(s) involved in the service element. | Customer Relations, IT Support |
Service Elements | Service Level Agreements | The SLAs associated with the service element. | Response Time within 30 minutes, Resolution Time within 24 hours |
Service Elements | Channels | The channels through which the service is provided. | Phone, Email, Live Chat |
Service Elements | Customer Feedback | The methods for collecting and analyzing customer feedback. | Customer Satisfaction Surveys, Feedback Forms |